In 2013, the two companies agreed to merge, creating a powerhouse that controlled 70 percent of takeout orders.Īs the two merged, a new form of food delivery was beginning to emerge in California, led by Postmates, DoorDash and Uber Eats. Register nowįor the first decade, Grubhub and Seamless dominated in their respective markets, but began to encroach on each other’s in the early 2010s as food delivery started to take off.
Join us on April 27th to learn how to use in-app notifications across the customer lifecycle to drive retention, revenue, and referrals. SMS is expensive, inflexible, and difficult to measure beyond open rates. How to replace SMS with in-app notifications
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